Farewell to Skype, IntBell ushers in a new era of global interactive communication for cross-border e-commerce live streaming

With the official shutdown of Skype, a globally renowned communication software, on May 5, 2025, many industries that relied on it for cross-border communication fell into a brief period of turbulence, especially the cross-border e-commerce live streaming industry which has an extremely high demand for real-time interaction. Skype once became an important bridge for live streamers to connect with overseas audiences thanks to its stable voice and video functions and instant messaging advantages. Its departure undoubtedly brings challenges such as broken communication links and difficulties in reaching customers to the industry. However, opportunities often lie behind crises. IntBell, a new generation of global interactive communication platform, is injecting new vitality into the cross-border e-commerce live streaming industry with its powerful technical strength and scenario-based solutions, helping practitioners break through geographical barriers and achieve in-depth expansion in the global market.

Challenges Posed by the Shutdown of Skype to Cross-border E-commerce Live Streaming

During the existence of Skype’s service, its voice call, video interaction and instant messaging functions were deeply embedded in the entire process of cross-border e-commerce live streaming — from the precise notification in the pre-live streaming promotion stage, to the real-time Q&A during the live streaming process, and then to the communication and follow-up in the after-sales service stage, all played a key role. With Skype’s withdrawal from the historical stage, the industry is faced with three major dilemmas:

• Breakdown of Real-time Interaction: It is difficult for live streamers to establish an emotional connection with overseas audiences through stable audio and video connections, weakening the immersion and trust of the live streaming.
• Failure of Customer Reach: Key information such as live streaming previews and preferential offers fails to be effectively delivered due to the lack of efficient communication channels, leading to an increase in the viewer churn rate.
• Inefficient After-sales Communication: After-sales issues such as order inquiries and abnormal logistics cannot be responded to in a timely manner, directly affecting customer satisfaction and the repurchase rate.

Against this backdrop, the industry is in urgent need of a communication solution that combines global coverage capabilities and professional services, and IntBell was born precisely for this purpose.

IntBell Empowers Cross-border E-commerce Live Streaming and Reshapes the Global Communication Ecology

As an innovative platform deeply rooted in the field of cross-border cloud communication, IntBell has created a matrix of three core functions, namely two-way phone calls, two-way SMS, and global numbers, according to the characteristics of e-commerce live streaming scenarios, and realizes a dual improvement in communication efficiency and business conversion driven by technology.

Two-way Phone Calls: Building a Bridge for In-depth Communication

• Instant Q&A and Conversion: After the live streaming ends, live streamers can directly call overseas audiences with one click through IntBell, provide personalized answers to product questions, and accelerate the purchase decision-making process.
• VIP Customer Operation: The customer service team can follow up with high-value customers via phone calls, provide exclusive service plans, and enhance customer stickiness and brand loyalty.
• Efficient After-sales Response: For complex issues such as abnormal logistics and order disputes, the advantages of the immediacy and emotional transmission of phone communication can greatly reduce the customer complaint rate.

Two-way SMS: Achieving a Precise Marketing Closed Loop

• Pre-live Streaming Promotion and Traffic Attraction: Through IntBell’s mass sending function, customized live streaming previews are pushed to target users, and exclusive discount codes are embedded to increase the viewer reservation and attendance rates.
• Real-time Promotion and Conversion: During the live streaming process, SMS messages such as time-limited discounts and flash sale activities are sent immediately to stimulate viewers to place orders instantly, effectively increasing sales.
• Smart After-sales Notification: Automatically push information such as order status and logistics updates, reduce the pressure of customer service inquiries, and optimize the overall customer experience.

Global Numbers: Shaping a Localized Communication Image

IntBell provides virtual number resources covering more than 200 countries and regions. Live streamers can use local numbers in the target market to communicate with audiences, eliminating the sense of distance in international calls, significantly increasing the phone answering rate and customers’ enthusiasm for response, and strengthening the trust in brand localization.

Practical Testimony: Real Cases of IntBell Driving Business Growth

Case 1: The European Breakthrough of a Beauty Live Streamer

A live streamer mainly engaged in European and American beauty products. After Skype’s service was shut down, he/she activated IntBell’s two-way SMS function. By precisely pushing personalized invitations before the live streaming and following up with high-intent customers via phone calls during the live streaming, the sales volume of a single live streaming increased by 40% year-on-year, successfully opening up the European market.

Case 2: The Innovation of After-sales Efficiency of a 3C Brand

A cross-border 3C brand utilized IntBell’s global number service to configure localized customer service hotlines for core markets such as the United States and Germany. The after-sales response speed increased by 50%, and the customer return rate decreased by 20%, significantly optimizing the brand reputation and operational efficiency.

Choose IntBell and Embark on a New Journey of Cross-border Live Streaming

The end of Skype not only marks the conclusion of an old era but also signals the advancement of cross-border communication towards professionalism and intelligence. With its core advantages of seamless global coverage, stable high-concurrency communication, and intelligent marketing tools, IntBell has become the preferred solution for cross-border e-commerce live streaming practitioners.

Register for IntBell now and enjoy three core benefits:

✅ Communication services covering more than 200 countries and regions around the world
✅ 99.9% high stability and industry-leading message delivery rate
✅ Dedicated account manager providing one-to-one customized solutions

The wave of globalization in cross-border e-commerce live streaming has arrived. Visit https://www.intbell.com now, choose IntBell, and use efficient communication as the engine to drive your live streaming business towards the global stage!

Limited-time Offer: Click now to purchase US and Canadian numbers and get 100 minutes of call time and 300 SMS messages as a gift?